Loopio Annual Trends Report

In this Tales from the Pitch episode, Ben Klein and Rachelle Ray dig into the freshly released Loopio 2024 Trends Report, unpacking the most telling data points shaping the proposal industry this year.

They call out:

• The ongoing disconnect between leadership and frontline proposal staff

• Why AI isn’t replacing you yet—but execs think it might

• The real cost of proposals (spoiler: it's not $900)

• The importance of go/no-go discipline and the myth of “we can do the work”

• And of course… yes, we’re still dealing with burnout 😬

From hilarious chart errors to smart insights on selectivity and strategy, Ben and Rachelle don’t just break down the data—they give it context, with real-world commentary you won’t get from a download link.

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